From the first days of Raincloud Press I’ve been looking for the right project to produce into an audiobook. There are a lot of factors to take into consideration. The authors whose books I’ve acquired were all unknown when we first started. These days it can be hard to build fans from scratch. It takes time, and books, to build a fan base. As much as I wanted to produce an audio version of previous titles, it just didn’t make financial sense until House of Rougeaux came along.
We’ve been working with author Jenny Jaeckel since 2014, when we published her graphic novel Siberiak. She’s been building her platform with her unique, quirky and heart-wrenching writing style. But when I first read House of Rougeaux I knew it was something special. Jaeckel’s first novel, House of Rougeaux, is quite simply magical. So I set aside six months for the editing process, which I have never done before. Jaeckel and editor Neesa Sonoquie worked tirelessly on House of Rougeaux beginning in Novemeber 2016 until it read like a sophomore literary novel.
The next step was finding the right publicist, and after careful consideration a partnership was formed between Raincloud and Tanya Farrell of Wunderkind PR. It doesn’t matter how good a book is, without the right publicist and marketing team, no one will find out about it. With the confidence a good publicist brings, we went about hunting for a studio to help us produce our first audiobook.
I had several referrals for good audio studios. I ended up connecting with Mosaic Audio in Los Angeles. Everything fell into place; with a hole in the schedule of our top choice narrator (Bahni Turpin), we struck an agreement. After going over names and foreign-language pronunciation with the author, they began recording in early December 2017. Mosaic’s team of engineers took over from there, and within a few weeks we had the final files!
We took the final files and divided into CD-length files. We ordered CDs and made up advance review packages of the audiobook (see our video below!). These packages are for submitting the audiobook for review to places like Library Journal and AudioFile. But there are also extra copies that we plan to give away periodically on Instagram. We are giving away a book on CD next week (starting February 13th). If you haven’t followed us yet, please do to get the updates and for your chance to win House of Rougeaux swag: @raincloudpress.
House of Rougeaux by Jenny Jaeckel and performed by Bahni Turpin will be available in April as a digital download. A CD version of the audiobook will take longer to produce, stay tuned for that release date, but hopefully in June 2018.
Erika Lunder, publisher